"The first building I put my name on was Trump Tower, which has become a top tourist site and remains as beautiful as when it opened in 1983. That was the beginning, for me, of the Trump brand."
- The Value of a Personal Brand - important to build recognition, quality
- Mistakes People Make When Selling - Salesmen should not appear sesperate
- What Makes a Great Entrepreneur - Do research, be passionate, believe.
- Branching Out Into New Endeavors - go for them, focus.
- Spotting Talent - seek confident people with a desire to learn & excel. Passion is a must.
- Bringing Your Kids Into the Business - set a good example
- Upside & Downside of Fame: there are +ses & -ses
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